Privacy Policy
Last Updated: January 2026
BLH Marketing Consultants Ltd ("we", "our", "us") operates blhmarketingconsultants.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all its content, functionality, and services offered in connection with Mecca Bingo affiliate promotions.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Personal Data: Name, email address, and other contact information you voluntarily provide
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookie Data: Information stored via cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources
- Affiliate Tracking Data: Information necessary to track affiliate conversions and commissions
How We Use Information
We use collected information for the following purposes:
- Conducting analytics and understanding user behaviour on our website
- Tracking affiliate clicks, sign-ups, and conversions for commission purposes
- Improving website functionality, content, and user experience
- Sending promotional communications and updates (with your consent)
- Complying with legal and regulatory obligations
- Preventing fraud and ensuring site security
Cookie Policy
Our website uses cookies and similar tracking technologies to enhance your experience. Types of cookies include:
- Essential Cookies: Required for site functionality
- Analytics Cookies: Track user behaviour and site performance
- Affiliate Tracking Cookies: Monitor referrals and conversions
- Marketing Cookies: Enable targeted advertising and retargeting
You may opt-out of non-essential cookies through your browser settings or by adjusting your preferences. However, this may limit site functionality. You can also withdraw consent at any time via our cookie banner.
Third-Party Links
Our website contains affiliate links to Mecca Bingo and other gambling operators and affiliate partners. We are not responsible for the privacy practices or content of these third-party websites. We encourage you to review the privacy policies of any linked sites before providing personal information. Your use of third-party sites is governed by their own terms and privacy policies, not this policy.
Your Rights
Under UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your data ("right to be forgotten")
- Right to Restrict Processing: Limit how we use your data
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Object to processing for marketing and analytics
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO)
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, or resolve disputes. Typically:
- Contact information: Up to 3 years after last interaction
- Analytics and usage data: Up to 12 months
- Affiliate tracking data: Up to 24 months (or as required by affiliate partners)
- Cookie data: As per individual cookie expiration settings
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Privacy Team
BLH Marketing Consultants Ltd
Email: [email protected]
Website: blhmarketingconsultants.co.uk
We will respond to your request within 30 days of receipt. If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify you of any material changes via email or prominent notice on our website.